Most search engines use the site's <TITLE> tag as the link and main title of the site's listing on the search results page. Title tags not only tell the browser what text to display in the browser's title bar, but they are also very important for the search engines.
Searchbots read page titles and use important information to determine what the pages are about. If your title tags have a keyword between them that competing pages don't have, you have a good chance of getting at or near the top of the search results.
The title tag is one of the most important components as far as search engines are concerned. However, these tags are usually wasted because few sites bother placing useful keywords in them. Titles are often generic: welcome to my site or alfa ltd -- Home page -- such titles are not useful to search engines and they are not beneficial for search engine optimization (SEO) services.
Give the search engines a really strong clue about your site's content by using a keyword phrase in the title tags. See how I do it:
1. Place your <TILTE> tags immediately below the <HEAD> tag.
2. Place 40 to 60 characters between the <TITLE> and </TITLE> tags, including spaces.
3. Put the keyword phrase you want to focus on for this page at the beginning of the <TITLE> tag.
If you want, you can repeat the primary keywords once. Limit the number of two letter words and very common words (known as stop words) such as the, of and a etc, because search engines ignore them.
Searchbots read page titles and use important information to determine what the pages are about. If your title tags have a keyword between them that competing pages don't have, you have a good chance of getting at or near the top of the search results.
The title tag is one of the most important components as far as search engines are concerned. However, these tags are usually wasted because few sites bother placing useful keywords in them. Titles are often generic: welcome to my site or alfa ltd -- Home page -- such titles are not useful to search engines and they are not beneficial for search engine optimization (SEO) services.
Give the search engines a really strong clue about your site's content by using a keyword phrase in the title tags. See how I do it:
1. Place your <TILTE> tags immediately below the <HEAD> tag.
2. Place 40 to 60 characters between the <TITLE> and </TITLE> tags, including spaces.
3. Put the keyword phrase you want to focus on for this page at the beginning of the <TITLE> tag.
If you want, you can repeat the primary keywords once. Limit the number of two letter words and very common words (known as stop words) such as the, of and a etc, because search engines ignore them.
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