USE THESE CATEGORIES TO BUY THE BEST AND MOST RECENT SEO TOOLS, SERVICES AND ADVICE FROM OUR PARTNERS
Go to Google and search for the keyword "Solicitors"; you will see it says "About 8,300,000 results (0.32 seconds)” just below the Google search box. It has brought over 8 million results for the word "Solicitors". If anyone wants to beat the competition and want to be at the first page for this keyword, they will have to do better than the websites what are already ranked for this keyword.
Anyway, let’s get to the point. Google has somehow found more than 8 million pages for these keywords. Well, it still looks like Google has been able to rank the most relevant pages and bring you a great informative first page. Google decided that one particular page should be ranked first, then the second one, then another and then the others and so on and all the way to 8 million and 3 hundred thousand pages. This seems amazing how Google and the other search engines bring such a result and what type of technologies they are using. They must be using hundreds of computers to bring this result in less than a second for me.
Now, the main question is; how Google does it? How the other search engines do the same? Well, nobody knows from reading eBooks or reading Google or other search engines terms and conditions. Search engines don't want you to know how it works, because it is not up to you or me. It is up to them to bring the visitors the most relevant result possible for their search terms. Or it would be too easy for webmasters to create pages with the search term of their visitors and present it to the search engines.
However, I can explain you the normal concepts how Google and other search engines do the ranking and bring the most relevant pages at the top of their results. When Google gets your search term, it starts looking for the web pages containing exact keywords. Then it looks for the pages that has scattered around. This isn't really in order how I am saying. In most cases; search engines bring the pages with words close together, but not the exact page appear higher than the pages what have the words together. From our experience; we think that is because search engines evaluate pages according to a variety of reasons and criteria.
Search engines look into many factors of a webpage. They search through the HTML codes and body texts for the search term. Each time they find the word, the webpage gets more valued for the search term. A word in the right page in a good position is worth than having it in a different page in a wrong position.
Well, it’s not the end, if you are surprised. There is more to it and it must be the most important part of the search term finder. Search engines look through the websites for the relevant keywords with anchor texts and back links. Search engines look at the links pointing to the pages and they also look at what the links represent. A link represents keywords by having it as an anchor text. Most search engines value search terms about 80% based on this. You can learn more about anchor texts in out other blogs and articles.
Hope it has made it clear for you to understand the search engine ranking factor.
RSS Feed